Google only allows the trademark owner to use a trademark in the headlines and description lines in ad texts (GB/IE/US/CA excepted). The trademark owner needs to authorize your Google account to use their trademark in your ad texts.
Advertisers may use the trademark in ad text if they meet the following requirements:
Resellers: The ad's landing page is primarily dedicated to selling (or clearly facilitating the sale of) products or services, components, replacement parts, or compatible products or services corresponding to the trademark. The landing page must clearly provide a way to purchase the products or services or display commercial information about them, such as rates or prices.
Informational sites: The primary purpose of the ad's landing page is to provide informative details about products or services corresponding to the trademark.
The following is not allowed under the Reseller and informational site policy:
- Ads referring to the trademark for competitive purposes.
- Ads with landing pages that require users to provide extensive information before displaying commercial information.
- Ads that are unclear as to whether the advertiser is a reseller or informational site
The VELUX Group and Google do not tolerate use of text manipulation e.g. “VELUXblinds” in adtexts. The VELUX Group registers any violation and reports to Google. Text manipulation is considered a violation.